Read Online Free Product Research Rules: A Foundational Guide for Accurate Accelerated User Research That Delivers Insights in Four Simple Steps by C Todd Lombardo,Aras Bilgen - LLK

Digital product research doesn't have to be difficult take a long time or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book C. Todd Lombardo and Aras Bilgen demonstrate how your entire team can conduct effective product research within a couple of weeks--easily cheaply and without compromising quality.Digital product research doesn't have to be difficult take a long time or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book C. Todd Lombardo and Aras Bilgen demonstrate how your entire team can conduct effective product research within a couple of weeks--easily cheaply and without compromising quality.Drawing from decades of experience in product development the authors lay out nine simple rules that combine user research market research and product analytics to quickly discover insights and build products customers truly need.Recognize and avoid common research pitfallsSwitch to the insight-making mindset that underlies all successful research effortsFind out how to look at data formulate the right questions and pick the right research methodLearn interview techniques and research skillsAnalyze for insights collaboratively while avoiding biasInspire action with your insights through powerful presentations and prototypesLearn how to involve a wide variety of stakeholders in research from developers to executivesDiscover how you can make research a habit not a one-off effort(less)

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